The Analyst-Data Analytics role at American Express in Gurgaon, Haryana, involves leveraging analytics to drive customer growth strategies within the International Card Services (ICS) division. This role is part of the Analytics & Strategic Insights Marketing Analytics team within the ICS Centre of Excellence (COE). You'll work closely with marketing teams to deliver meaningful analytics and actionable insights that influence customer growth initiatives.
Key Responsibilities:
- Customer Growth Analytics:
- Utilize data analytics to drive accelerated customer growth in ICS markets.
- Create and manage customer targeting solutions, particularly in lending and early engagement strategies.
- Campaign Support & Optimization:
- Partner with marketing teams to implement these solutions and support campaigns using test-and-learn frameworks.
- Track campaign performance and measure the effectiveness of targeting strategies, providing actionable insights for future initiatives.
- Collaboration:
- Work across teams, including marketing, COE, and external vendors, to align analytics with business objectives.
Minimum Qualifications:
- Education:
- Bachelor’s degree required; MBA or Master’s degree preferred (fields: Statistics, Economics, Mathematics, Engineering, Finance, Computer Science, or related quantitative areas).
- Experience:
- Minimum of 1 year of relevant work experience in analytics, preferably in risk, marketing, or digital product functions.
- Skills:
- Strong technical and analytical skills.
- Ability to apply quantitative methods to business problems.
- Preferred programming experience and exposure to Big Data programming.
- Ability to work independently and within cross-functional teams.
Benefits & Support:
- Financial: Competitive salary, bonus incentives, and retirement plans.
- Health: Comprehensive medical, dental, vision, and life insurance.
- Flexibility: Hybrid working model, flexible parental leave policies.
- Well-being: Wellness centers, counseling support, and career development opportunities.
American Express prioritizes a supportive and inclusive work environment, offering equal employment opportunities and prioritizing employees' physical, financial, and mental well-being.
How to Position Yourself:
- Technical Skills: Emphasize your proficiency in analytics tools, quantitative methods, and any programming languages, especially if you have experience with Big Data technologies.
- Problem Solving & Insights: Showcase your ability to translate data into actionable insights and contribute to business growth strategies.
- Collaborative Experience: Highlight your experience working across teams or functions, and your ability to drive analytics projects independently while aligning with organizational goals.
This role offers a fantastic opportunity to make a significant impact on American Express' marketing and customer growth strategies!
Preparation Tips: Ace Your OA and Technical Interviews
Securing these internships involves clearing Online Assessment (OA) rounds, where you'll face challenging and often unseen DSA (Data Structures and Algorithms) problems, followed by technical interviews.
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